Why Facebook Is Good for MarketingComet Digital
Did you know that Facebook has 2.9 billion users? Or that 1.9 billion of those users log in every day? Or what about the fact that the advertisements put on Facebook reach 2.1 billion people?
It’s a mind-boggling amount of people, isn’t it?
With the number of people that use Facebook, it’s no wonder why Facebook is good for marketing.
In this digital age, so much of marketing and advertising is done through the internet that it might surprise you.
And it’s no wonder. We spend so much of our days online, whether for work or for play, that we see far more advertisements online than we would if we were reading the local paper.
Why Does This Matter?
Knowing how to navigate marketing on an online platform such as Facebook is critical to running a successful business in this day and age.
There are several components that work together to allow Facebook marketing to be a valuable tool in business.
It’s important for you to know each piece and why it matters so that you can start developing (or further develop) your Facebook content creation strategy.
Having the information to succeed in your marketing campaign can only benefit your business in the long run.
Fortunately, you don’t need to discover the why and how on your own. We’ve compiled a great selection of information to help you out. Simply read on if you want to know more!
Why Facebook Is Good for Marketing
Facebook is one of the world’s most successful social media sites. As stated above, there are 2.9 billion users, and no sign that number will decrease any time soon.
Even better than that, though, Facebook has one of the best platforms for advertising.
It allows you to reach a targeted audience instead of just whoever’s out there. You get to choose the demographic that you want to see the advertisement. Likewise, Facebook offers filters to block any audiences you don’t want seeing your ad.
Facebook also lets you see the data for who clicks on your ads, such as if they go to your site, if they buy anything from you, and other important things like that.
In addition to this, Facebook offers sponsored posts and messages. This means that even if a person has an ad-blocker up, you can still reach out to them and pique their interest when trying to get a service!
On top of being easy to set up, Facebook ads are very affordable. You can set your budget as you please, and then when you hit that budget, Facebook will stop showing your ad.
The perks for advertisements alone make Facebook an amazing tool to use for marketing, and something that can only help you on your way to growing your business and turning a profit.
Facebook Marketing Tips
The best thing that you can do to grow your online business is to get a content manager. Comet Digital will help you manage your Facebook marketing to be the greatest it can be.
Comet Digital helps prepare and curate content for your Facebook, ensuring you will never run out of content. We also help you to manage that content.
In addition, Comet Digital examines your analytics and reports to help keep you informed on all the best parts of your strategies.
This will help you stay up to date on the latest trends in engagement.
That means you can see where your campaign is succeeding and where it’s not and adjust things accordingly.
Accepting social media management from us means that your site will stay on top of the latest trends to ensure maximum engagement for your business at all times.
Furthermore, our social media management team will help you with your advertising so you make the best use of Facebook marketing possible.
With help like this, you can’t go wrong in working to grow your online business and people’s awareness of your company.
How to Build Your Facebook Content Creation Strategy
If you are looking to build your Facebook Content Creation strategy, one of the best things that you can do is to hire a content writer.
Content writers do a variety of things to help boost your engagement and understand how to draw people in effectively.
Web content writers can examine the data to see if they are using the right strategies to lure people in.
They also know the most effective ways to incorporate search engine optimization (or SEO for short) keywords so that your page will be more likely to come up in an internet search.
The more “rank” you have for these keywords, the higher up your page will be in a search engine.
What Other Types of Writers Do I Need?
Copywriters are also useful people to consider adding to your team. Where content writers know how to appeal to a search engine, copywriters know how to appeal to a populace.
Copywriters can have experience writing in all kinds of formats (brochures, magazines, etc.), meaning that they are well-versed in what type of writing would work best for your advertisement.
Copywriters know their market and how to write persuasively, making them one of the best tools to have in your toolbox.
Last but not least, make sure that you have a content strategist on board!
A great content strategist knows how to take your content and arrange it so that it lines up with your company’s goals and vision.
Even better, content strategists are expertswhen it comes to writing. They typically work with a marketing team to get the absolute best content out there.
Content strategists who have experience know how to work with the content they’ve been given to boost engagement, sales, enquiries, and awareness of your brand.
These three types of writers are a better asset to your company than you can even imagine, and you won’t regret using them to help build your marketing strategies. It will only help your business out in the long run.
All of these writers know how to interact with an audience in a way that will benefit you.
How Do I Write to Benefit My Facebook Marketing?
A huge part of writing for a business is understanding the audience that it is intended for, which every writer does their best to be capable of.
More than that, writers have to do two things: they have to keep information simple and straightforward, and they have to write in an engaging, conversational tone.
Both of these are important for drawing and keeping attention.
Writing in an engaging and conversational tone helps to prevent your audience from getting bored. If you’re droning on about the facts, no one is going to want to keep reading.
You have to be able to write as though you are talking to a friend. In addition to this, you need to balance that friendly tone with being informational.
On the other side, you can’t be too informational.
If people are reading an article or advertisement, they are doing it because you managed to draw them in.
Using too many technical terms can get rid of that interest quicker than anything else. People do not read what they cannot understand.
The best way to keep people interested in what they are reading is to keep it simple. Be as straightforward with what you mean to say as possible.
This way, the audience will be able to follow along with what you have written. This will only interest them more and potentially draw more customers for you.
A Final Word
Over fifty per cent of people who use Facebook to market their business aren’t using it to the best of their potential. Don’t be in this group; be in the below fifty per cent that is.
Do not be afraid to use the tools at your disposal.
The best tool that you have is the ability to delegate. By hiring those who can help you write your content in a way that will market it to people, you are showing understanding of this.
Get Started Today!
Now that you understand exactly why Facebook is good for marketing, what are you waiting for?
If you feel a bit lost on where to start, don’t worry. Comet Digital offers a free consultation to those who are just starting out. You can sign up for one here.
Best of luck to you as you start your journey to getting more use out of Facebook Marketing!