Research suggests a massive 93% of adults use the internet. This is an increase of 14% in the last decade, and this figure is likely to increase further as the world in which we live becomes ever-more technological. These changes mean that website design is a crucial factor for any business looking to thrive in the modern commercial environment.
But, what are the top web design concepts you should be using to stand out from the crowd? If you can’t grab consumers’ attention quickly, they could leave your site and never return. Fortunately, there are some excellent design tips and tricks you can use to bring customers to your site and encourage them to return again and again.
Let’s dive in and learn more about the exciting world of web design.
Consider the User Experience
The best website design has the user at its heart. Everyone has a picture of how their site should look, and you can make sure it provides a fantastic experience, so people enjoy their time navigating the pages and find it easy to make purchases.
You’ll have your own favourite websites that you use regularly, and you can take inspiration from them and add their best attributes into your site design plan.
Create an Attractive Visual Experience
You can use images, colours, and fonts in strategic positions to make your website more attractive. The placement of your visuals should have a natural flow so the user doesn’t have to search for information. Larger images are excellent for drawing attention to a specific website section, while smaller visuals are an ideal solution for breaking up chunks of text.
Focus On SEO
When you create an SEO-friendly website, it makes it easier for search engines to crawl your pages. They can then evaluate the content and index it accordingly. This is not an area you can leave to chance; if Google does not think your site is valuable to consumers, you could fall down the search engine rankings, and people will not find your business online.
It’s vital to perform keyword research and create content that attracts consumers to your website. One of the most common sections companies use for this process is their blog. When people click on your links and spend time reading your posts, the search engine algorithms rank you in higher positions.
Not only is this one of the best ways to win new business, but over time, it can deliver a steady stream of free traffic to your website. This is why you should engage the best seo company to help you achieve your search engine optimisation goals.
Use White Space
One of the most misunderstood website design concepts is the use of white space. This is understandable, as it’s tempting to fit as much information as possible into every page. But, this can actually be counterproductive.
Rather than allowing content to run together and make your site look cluttered, white space can create a calm area that enables users to take a micro-break before moving to the next page item. Using white space is also a simple way to create sections that help readers find the information they are looking for.
You’ll likely want to make some text stand out, so consumers know you think that information is crucial. But, if you emphasise too many items, then everything begins to blend together. It’s best to choose one or two points and make them more prominent. You could use a bolder font or a different colour scheme, so the content has a distinct appearance.
Have Clear Call to Actions
Providing an amazing website experience and taking the customer on a journey is critical. But, you also want them to take specific actions before they leave. More often than not, this will be to get in contact with your business or to make a purchase. While your content informs consumers how you can help them, your call to action encourages them to take that next step.
You can add a line at the end of relevant content that tells people how to make contact or buy a product.
Create a Mobile-Friendly Website Design
When considering how to design a website, it’s essential to think of how it will appear on a mobile device. Your pages should present perfectly on a phone or tablet, so consumers get the same experience as they would if they were on a laptop.
This is an area that many businesses overlook, so it’s an excellent opportunity to show you have thought the whole web design process through for the benefit of your customers.
Test, and Then Test Again
A high-quality website design company will analyse the website data, so you have an objective view of how your pages are performing. It is easy to fall in love with your design concepts and think others will have the same opinion. But, if the data shows one or two pages are not getting many views, or people are leaving after a few seconds, you may need to tweak some aspects.
This is a normal part of the web design process and is the best way to optimise your site.
Contact Comet Digital Today
Comet Digital is a 100% family-owned and operated Australian business with extensive website design experience. We work closely with you to create a website that attracts, engages, and converts your target audience. We put your needs first, and our team is always available for a catch up to discuss new ideas.
Our transparent reporting procedures ensure you have peace of mind that you have a professional firm working tirelessly on your behalf.
To arrange a consultation and get a free quote, contact the Comet Digital team today.