Grow Traffic: Website Design and Marketing Strategies

Are you looking for website design and marketing strategies that have proven success? We’ve put together a complete guide to increase website visitors and leads. This includes the design aspects of your website, social media marketing, and the importantce of good quality content.

A website is the single most important aspect of any company’s digital marketing strategy. In most cases a website is the first point of contact between a company and its customers, so it needs to be designed in a way that will create a good impression on them.

With the advent of new technologies, there are now many ways to design websites. But before you start designing your website, it’s important to have an idea about what you want your website to do for your business. Do you want to use your website to promote your services or product? Perhaps it’s just a visual touchpoint so customers can identify your brand online? Whatever it be, your overall strategy needs to be sound.

The benefit in having a website is you can branch off your marketing strategies to incorporate re-targeting of your customers through email campaigns, social media, and content. We have shared a few website design and marketing strategies to consider before you start building your digital presence. We’ve put together some of the top 4 website design and marketing strategies.

1. Optimising Your Website for Search Engines

Optimising your website for search engines is the process of making sure that your website is easily found by search engines such as Google. There are many factors that can affect how high your site ranks in the search engine results pages (SERPS). These factors include:

Keywords and Phrases

When it comes to search engine optimisation, the keywords and phrases you use in your meta tags, title and content are very important. If you do not include the appropriate keywords and phrases in these three areas, your site is less likely to appear on search engine results pages (SERPS). This can be a problem because it means that your site’s visitors will have difficulty finding your content.

Make sure you do your keyword research relating to your industry. Have appropriate headings, clear meta descriptions, and utilising alt tags in your images to describe them.

Quality of Links from Other Sites (Backlinks)

Backlinks are the backbone of any modern website. They are the links that point to your website from other websites or online sources. Backlinks are one of many important factors in search engine ranking algorithms. Bing, Google, Yahoo!, YouTube, Amazon, and Wikipedia are all examples of sites with high-quality backlinks. Ensure that any backlinks from general websites are relevant and align to your business, services, and product offerings.

The Amount and Quality of Content

Quality content on your site can have a significant impact on your site’s ranking. Google uses the number of “good” pages to rank websites higher. If you want to be seen as an authority in your field, you need to have a lot of content on your site.

Optimise For Mobile Versions

It is important to have a mobile-friendly version of your website for several reasons. First, the number of people using a mobile device to visit websites is increasing, with more and more searches being driven by mobile users than desktop users. This means there are more people who might not be able to view your website if it is not optimised for a mobile device. Secondly, Google has started penalising websites that are not mobile-friendly in terms of their rankings in the search engine. Here at Comet Digital, we complete mobile optimisation as part of the technical SEO for every customer that engages our services; whether that be as part of a website design or monthly SEO package.

Make it easy for people to find and follow you on social media by linking your social media accounts from your website. Linking social media accounts will make it easier for potential and existing customers to see what you’re up to in the digital space, make comments and share your content. It can also help with SEO because Google looks favourably on sites that have a rich social media presence.

Update Website Content Regularly

When done right, your content can generate mass amounts of traffic to your website, and therefore generate more leads. In fact, a recent study by the Content Marketing Institute found that 42% of businesses publish content weekly. It’s no wonder so many businesses have a well-documented and sound marketing strategy as it really pays off.

We set out to test this theory using our website content writer to publish content regularly to increase website traffic. We recently researched and posted relevant content on a weekly basis to a Gold Coast based clients website of ours between May 2021 to October 2021 (6 months). What we saw was an increase from 976 website sessions in May 2021 to 2132 sessions in October 2021 inclusive. That’s a 118% increase over the 6 month period – just on content. There was no paid advertising at the time, and there were know seasonal fluctiations. The increase was purley driven by content tailored to search intent. All content incorporated how to guides, costs ranges for services, and top tips. This not only helped answer customers queries but encouraged broader engagement with the business. Overall, the business saw an uploft of 43% in sales during this period.

content increase website traffic — *Strategic content writing can increase website traffic*

Your content should be relevant to your business. Including ‘how to guides, tips, trends, and product showcases will increase your organic keywords and provide your website with more visibility on search engines. These are just a few examples of how you can make content relevant whilst attracting more customers.

Website Layout

Your website layout should be clean and fresh with easy navigation for the best user experience. All your colours and fonts should flow consistently throughout your overall using the best website design concepts. Be sure that your design remains in line with your overall branding theme.

2.Grow Your Email List

The success of your email marketing campaign hinges on one thing – your email list. If you are not building your email list, there is no point in doing any other marketing activity.

Starting an email marketing campaign can be a daunting task. You have to write the copy, come up with an offer, design the layout and then deploy it. It can seem like a lot of work for something that probably won’t even produce any results. That is why it is essential to start building your email list as soon as possible. Your email list will be your main source of leads and potential customers.

However, first things first and that’s getting your email list up and running. Implement a subscribe option on your website first and foremost. From here you can start offering your website visitors with an offer such a discount. Beyond this, creating email campaigns and funnels that feed in through your social media accounts and website with carefully mapped customer journey specific emails, you can maximise on your overall revenue.

Social media sites are a great way to market your business. It is important to have a strategy for how you are going to use these sites. Here are some tips for how you can utilize social media sites:

social media should be part of your content and overall marketing stategy

Create business accounts on all of the social media platforms that are relevant to your business. This includes Facebook, Instagram, Twitter, and TikTok just to name a few. Make sure all of your accounts are uniformed for brand identity. This includes maintaining the same logo profile handles across all platforms. This will make it easy for customers to identify your brand across platforms.

Have a plan in place before you start posting content or marketing on these sites. Social media sites are great for marketing and content distribution, but if you want to maintain a presence on these sites you need to have a plan in place.

Monitor the success of marketing efforts and adjust as necessary. Social Media Marketing is a never-ending process that requires constant adjustments to be made. There’s no such thing as a perfect campaign and it’s important to be able to identify and analyse what’s working and what isn’t so that you can make adjustments accordingly. Measures you should be monitoring include sentiment, effectiveness, engagement, and conversions. Be clear on your business goals, and proposition statement.

4. Create Highly Relevant Content

Another key to incorporate as part of your website design and marketing strategy is content. They say content is king, and for very good reason which we will explain. We touched on the importance of content as part of optimising your website for search engines, Content is what will make or break your marketing campaigns and your overall search engine rankings. It’s not only the first thing that people see about you, but it’s also the most important influence in engaging your audience – especially if your content is their first touch point with your business. Think carefully about your website content and off-page content on external blogs and social media channels.

content writing and relevant content is key to a successful marketing strategy

Website Content

For internal website content, don’t stuff each page with keywords just for the sake of putting the keyword there. This will make your content messy and difficult for the reader to follow, especially if it doesn’t flow. Incorporate infographics, case studies, videos, success stories, product or service information, and guides that your target audience will engage with. Each piece of content should have a clear focus which incorporates your focus keyword for that specific content.

Off-Page Content

You should have a content strategy outside of your website also. To do this you can create content for social media, blogs, and other marketing channels. All of this should tie back in with your website content. In fact, best practice is to create your overall on page content strategy beforehand so you can tie your social media content back through to your website.

The main goal of content is to generate leads and conversions for your business. If you want to be successful with your content strategy, you need to make sure that it’s relevant to your target audience and includes keywords they would search for in search engines.

Keyword Research

A good way to find out what people are searching for is by using Google Trends or a keyword tool like Ahrefs Keyword Explorer. If you have a new business, by all means start with the difficult keywords (the most competitive) as these take time to rank for. However, your website content strategy should incorporate the ‘easy’ more long tailed keywords to gain some more instant traffic and lead generation through to your website. Again, and most importantly, ensure your content is relevant to your target audience and business objectives.

As a content writer and marketing strategist, Comet Digital can help you with your overall content curation. We will ensure a carefully mapped out strategy designed to ensure success.

Website Design and Marketing Startegy Conclusion

For the best website design and marketing strategies you need to look at your digital road map as an incorporation of multiple channels. This includes your website design and optimisation, a sound social media plan, and highly relevant content to engage customers. In addition, your strategy should incorporate a re-targeting strategy such as email marketing which will greatly improve customer retention and repeat business.

Remember, your website design is the first thing that customers see when they visit your site. It is what makes them decide whether they want to stay on your site and do business with you. And don’t just think of your website professional and visually appealing for new customer, think also about your re-targeted audience also.

social media, web development, and content, are all key to increasing website traffic through sound website design and marketing strategies

Need help with implementing your website design and marketing strategies? Contact Comet Digital, your local team of experts ready to turn your dream into a reality. We’d love to hear from you.