There are five main types of SEO methods we adopt to influence the type and amount of searches your site appears in including, but not limited to:
1. White Hat SEO
This is the angelic, rule-abiding SEO type that follows the search engine guidelines. It can take a little longer to see the results, however the results are sustainable and create genuine goodwill for your business. An example of White Hat SEO is using keyword research to author useful and relevant content for your website viewers.
2. On Page SEO
This is the optimisation of both the content and html source codes on your individual web pages. Examples of One Page SEO include creating high quality content specifically intended for your users, onsite linking, adding metatags and html tags, writing descriptive file names, etc.
3. Off Page SEO
This is the optimisation of everything outside of your site. Examples of off page SEO include building links from trusted sites to generate traffic and leads, social media marketing, and genuine positive reviews on various forums.
4. Technical SEO
The goal is for web crawlers (like those that Google use) to successfully interpret and index your website pages. Examples of Technical SEO is to structure your data to make it easy for crawlers to sort and categorise, ensure your site is mobile friendly and much more.
5. Google My Business
Your Google My Business Listing is an amazing marketing tool as it appears below paid advertising, but above organic listings – in the maps section. It stands out and is a big lead generator for many businesses. Our team work on optimising your Google My Business Listing within the areas you want to target to generate more enquiries, leads and website traffic.
We use proven methods strategically targeted to build on your business requirements.