There are two reasons why having your Google My Business Listing in the maps section is an important aspect to your local SEO startegy. Firstly, it is the ultimate first impression of your business if potential customer searches your business name. Secondly, it has the potential to generate business enquiries if you have your listing ranking for target keywords and locations relevant to your niche.
There are a number of influencing factors around your industry competition, and target areas for your business when it comes to how much you should pay for SEO on the Gold Coast, but let’s first discuss what SEO is. Search Engine Optimization is a digital marketing strategy for increasing your site’s visibility through relevant searches. The higher up your site appears in a search, the more traffic and attention your site will receive.