Is SEO Worth It for Small Business?
In addition to ramping up sales and profits, gettingin front of customers, and going the extra mile to satisfy customers’ ever-changing demands, there is one common denominator between virtually every online business owner. Simply put, it is grabbing the largest piece of “online real estate.”
To remain relevant and establish a formidable online authority, small businesses must first make themselves visible. How? The idea is simple — build a reputable and trustworthy brand online, reach out to your target audience and present them with an irresistible offer — if you get this right, it won’t take long before you get flooded with sales.
However, there is more to generating quality traffic online and sending them in the direction of your business: you need to understand how search engines work and figure out how to get your business website on top of search engine results—all of these fall under SEO.
Should Small Businesses Prioritise SEO?
To help us lay a solid foundation for understanding whether SEO for small businesses is worth the hype, buzz, and popularity it is getting worldwide, it would be best if we took the time to understand what SEO entails and how it works. This leads us to the asking the question that is most likely running through your mind;
Getting Search Engines to See Your Website: What Is SEO?
SEO (Search Engine Optimisation) is crucial in building and boosting online business visibility. In addition to getting your website to the top of search engine results pages (SERP), SEO has proven to be an effective digital marketing tool for small businesses competing to get the attention of their target market segment.
High-quality, useful, optimized content is the heart of every successful SEO campaign. What does that mean? By “optimized content,” we mean researching and creating content about topics your ideal customers are interested in and not just writing random content; writing content that addresses pain points and is useful to your prospects.
To address the search engine optimisation issue, Google recently released what it termed “helpful content update,” and it rocked content creation and the SEO world as businesses now have to invest more in putting out content that will satisfy their audience’s curiosity, trust, and user experience. When it comes to search engine optimisation Gold Coast, we are pretty clever at balancing the latest Google updates to maintain keyword rankings whilst balancing your overall customers experience.
Contrary to popular misconceptions about SEO, you don’t have to spend a fortune to generate traffic online for your small business. Having a mix of paid advertising and investing in organic traffic generation can potentially reinforce your online presence and put your brand in front of the right audience.
Top SEO Strategies for Small Businesses You Cannot Afford to Miss
SEO can be daunting and sometimes frustrating for small businesses and entrepreneurs stepping into the online marketing stage for the first time. While it’s easy to talk down SEO for small businesses and sweep it under the rug, small business SEO is worth every second of your time and resources because of the massive traffic it can attract to your business.
Contrary to popular misconceptions about SEO marketing, it ranks high on the list of effective, easy, and affordable online marketing strategies for brick-and-mortar businesses looking to direct more foot traffic to their store. And Considering that at least 53% of all web traffic is generated from organic search and makes up for over 40% of revenue, the role of SEO in driving small businesses’ growth is no longer a subject of debate.
Here is an example to paint a clearer picture:
When people hop on the internet to scout information about a product or service, unless they already know the website where they can find the product, they will most likely get there with the help of a search engine. The search engine points them in the direction of websites with matching search results in the order of relevance and ranking position.
Businesses that reach the top of search engine results pages enjoy millions of views, leads, and juicy business opportunities. At this point, all they have to do is craft a magnetic offer (or set up a sales funnel) to reel in qualified leads/prospects and close the deal. And you know what that means for business; increased sales and profits! Hold that thought and bring it home to the question, “is SEO for small businesses worth it?” unless you are not in business to make money, the answer is YES — SEO for small businesses is 100% worth it.
Top SEO tips for small businesses entrepreneurs and business owners to consider:
As we hinted earlier, SEO is a multifaceted aspect of digital marketing encompassing many marketing principles. Content marketing, social engineering, design principles, User Experience (UX), and technical web development are at the core of SEO. Here are tested and proven SEO strategies every small business should implement.
1. Keyword Research and Optimisation
Keyword research starts with knowing your target audience and researching the likely terms they use to search for products online. Understanding your audience’s behaviour will help you generate appropriate keywords for your business. Suppose you sell shoes; you should research similar words that people use while searching for shoes online: “boots,” “fashion shoes,” “footwear,” and the like. These are relevant keywords you should keep in mind while creating content for your blog and sales copies, including social media posts.
With the proper usage of relevant and profitable keywords, you will increase the chances of your website getting crawled and indexed by search engines. One tip is to add keywords to your content titles, and subheadings, at strategic points within your content and product descriptions.
While you are at it, you should be mindful of the keyword density because having too many of them can make search engine bots (spiders) flag your website and possibly result in a drop in keyword rankings for your website on search results — and that is good for a business that’s trying to its online visibility. While the internet is flooded with free keyword research that often limits your research, it is always best to hire competent hands to research profitable keywords and perform comprehensive competitor analysis to help you plan an effective SEO-driven marketing campaign.
2. User Experience (UX) and mobile Optimisation
Not many business owners and online marketers know this, but UX is an important aspect of SEO and a key ranking factor that can shoot you to the top of SERP. UX hinges on the ease with which people can navigate your website — find information and take the desired action like downloading files, placing orders, and making payments—and even connecting with customer support.
As we mentioned earlier, SEO is multifaceted, and creating a user-friendly website design is one of its numerous components. UX extends to technical website development: your site layout, site architecture, site structure, and content presentation. Then there are other factors like navigation path (user journey, site performance, and page loading time. All of these significantly impact SEO as they contribute to making your site user-friendly.
Tip: users have a short attention span; if your website takes longer to load and is unnecessarily difficult to navigate, visitors will look elsewhere, sending a negative signal to search engines. Another important aspect of SEO is mobile responsiveness. Considering that over 62% of all website traffic is from mobile devices, it is easy to understand why you should take mobile web users seriously. No wonder Google is big on Mobile-first Indexing.
3. Create high-quality content
It is almost impossible to discuss SEO for small businesses without touching on quality content creation. SEO content includes web content (including page content, captions, and tags), blogs/articles, social media posts, and newsletters. Whatever means you communicate with is “content”; contrary to popular misconceptions, contents also include videos, audio, and images — depending on which medium help you connect with your audience best.
The idea is to create content that serves a specific purpose: helpful content. For example, product descriptions and blog posts can be designed to persuade your audience to take the desired action, like making a purchase. Other times, blogs can be used to educate your audience. For more information we recently discussed Engaging a Website Content Writer for Successful Content Marketing.
4. Link Building
Getting mentions from high-authority websites in your niche also greatly impacts SEO campaigns. Having other websites point back to your business is regarded as an endorsement and vote of confidence by search engines, and such businesses tend to get favoured by search engine algorithms compared to their counterparts who don’t. This forms the foundation of link building in SEO; backlinks.
- Guest posts
- Social media marketing
- Mentions in testimonials and online reviews
- Reputation for your business niche
In addition to all we have shared so far, another factor to leverage in making the most of SEO for small businesses is local search targeting, popularly known as Local SEO. When people go online to search for services and products, they do so with intent. They are looking for services that are closest to them and stores they can dash to and return to the comfort of their homes. Small businesses looking to leverage local audiences can use local SEO services to increase boot traffic and garner online referrals.
Tip: Common local SEO strategies will include listing your business on local directories and setting up a Google My Business page. Your Google MyBusiness listing will appear just above the Google Search Results.
The Verdict: Is SEO worth it for small businesses worth it?
This brings us to the highlight of this discussion around whether seo is worth it for small busines. The answer is, yes! Here is a summary of the points:
- Generates qualified leads and traffic
- Improves conversions and sales
- Increases your digital marketing performance and ROI
- It helps reach more potential customers
- Spreads brand awareness across a broad audience
- It gives you a competitive edge
So, what do you think, is SEO worth it for small businesses? We feel it is, and with the right strategy your business can soar to great heights! We do suggest for new businesses to incorporate Google Ads as part of the initial Search Engine Marketing Strategy (SEM) to get instantaneous results while your SEO strategy is executed.
Getting Started with an SEO Campaign
When it comes to starting your SEO campaign, we will review your current market position and align your strategy to keywords that will help with your Google rankings and return the best value.
For new small businesses you make like to also consider Google Ads, formally known as Google AdWords for quick revenue growth. Check out Using Google Ads to Increase Conversions. Also take a look at Website Design & Marketing Strategies That Get More Traffic.
For a free consultation and proposal, get in touch with Comet Digital. We’d love to hear from you!