Does Your Business Need a New Website?
We often get asked do I need a new website. We here are just a few words we hear… I am not tech savvy; websites are too expensive to create; it takes a lot of time and effort to keep a professional website up and running. These are a few out of many reasons most business owners who don’t already have a business website give whenever they are asked why they don’t have one. While such opinions are mostly spread by people who know next to nothing about website creation and the ocean of benefits they offer to businesses in different niches and industries, one shouldn’t allow themselves to be misled by such shortsighted information.
The Dot Com Evolution
This is the “dot com” era, and every business that is serious about expanding their reach and becoming a thought leader in their industry while also ramping up sales and profit margin knows there’s no better time to get a professional website than now — as in today! You would be surprised how much you are leaving on the table every second your business spends without a website; to help you put this in perspective, here are recent statistics to motivate you.
- At least 46% of Google searches are searches for local businesses, and over 70% of the searchers were reported to have visited a local store afterward. That is a whooping 70%+ web and foot traffic your business is missing out on and passing to your competitors.
- Branding through websites can convert leads by up to 33%
- Hubspot research reveals that businesses that blog get 55% more leads than their counterparts who don’t.
Hopefully, you have seen how much of an investment building a website is and why you should jump on the train without hesitation. Contrary to popular misconceptions about business websites, they are easy to build, and they don’t cost an arm and leg to maintain. You have so many options to choose from, and professional website builders are available in their numbers — all you have to do is get a competent hand and go to sleep with both eyes closed while they do the heavy lifting.
Why do businesses need a website?
It is true that every business needs a website to survive in the highly competitive and evolving business landscape worldwide. However, while you are out planning on building your website, it is always best to have it at the back of your mind that different businesses leverage websites for different reasons — and most times, this is dependent on your niche, stage of business growth, and marketing campaign/strategy among other reasons.
Let’s take a look at the top reasons why every business needs a website:
Attract high-quality and organic leads
Websites attract new customers, and because websites are available and accessible round the clock (24/7/356), they are a great way of increasing sales and making more money
Websites enhance business credibility
56% of people don’t trust businesses without websites — think credibility. Having a professional website has been proven to boost brand credibility and customer confidence by making the right impression. And you know what they say about first impressions; you can never have a second chance to make the first impression. A professional business website will make a strong impression on customers and position your business as an authority. As such, making you stand out as a force to reckon with in your niche.
Websites help you to save time and money
From providing detailed information about your business, and sending out updates about products and services via newsletters and emails to providing instant response (via website chat bots) to customers’ inquiries, websites are a great tool for automating your business. That way, you get to focus on other important aspects of your business. Think about increased productivity and efficiency.
How to Reach a Wide Audience with a Website
Showcasing your brand to prospective customers (branding, marketing, and advertising), establishing credibility, and attracting the right leads for your business are top on the list of reasons why you need a website. However, it is one thing to build a website and another thing to leverage its powers to expand your reach (expand customer base) and increase brand visibility.
So, you have identified a target market for your product and service and set up an irresistible website. What next? You need to sustain the momentum and reach out to your target audience — people that are interested in your offer.
You need a strategy to get across to them and create a pipeline of traffic to your website. This is where you think out of the box as an entrepreneur or business owner. While there is quite a number of ways to go about this, you should bear in mind that the idea is to give your customers a perfect blend of digital and non-digital means of interacting with your brand. Recent research by MailChimp revealed that a staggering 85% of customers crave brands that offer omnichannel experience, and at least 68% are likely to stick with brands as loyal fans and customer base.
Leverage off a Website to Build a Profitable Digital Footprint
Comet Digital have put together the 4 top tips to building brand reputation and establishing a profitable digital footprint for your business using a website.
1. Identify Your Target Audience
— Not Knowing Who Your Target Audience are is Like Shooting in The Dark!
Start by assessing your current business contact list. While you are at it, keep an eye out for what they have in common — age, gender, and other demographic factors. When you are done, use the information you have (customer insights) to create a customer avatar. This will come in handy for creating a “lookalike” target audience for your online campaigns.
If you do this correctly, you stand a higher chance of reaching out to the target audience with a high conversion rate, and that’s your ticket to expanding your audience coverage and boosting sales.
2. Engage Your Audience on Social Media
— The Watchwords are Customer Acquisition and Retention!
You would be surprised at how instrumental social media platforms are in driving traffic to websites and increasing sales. While it is true that social media platforms are intended to serve as chill zones where people unwind and catch up on trends, platforms like Facebook and the bird app have been used by businesses to boost their brand followership and build a strong online presence.
According to MailChimp research, over 60% of customers on Facebook follow at least one brand on the channel and 65% business-to-business companies (B2B) have, at one point or the other, used LinkedIn to land new business. Regardless of the size and scope of your business, you can always leverage social media marketing (SMM) to acquire and direct new customers to your website.
3. Identify Your Audiences’ Preferences
Reaching out to your target audience via social media, paid, and organic campaigns are one aspect of your sales funnel. You should also work on retention and making them repeat buyers or loyal fans. While this may sound like a technical undertaken, it is easy to handle. Start by examining your customer metrics — their buying pattern/behavior, how they respond to different offers and pricing, what content they engage with the most, and social media engagement in general.
This will help you find a common factor among the majority of your customer base. With such invaluable information at your fingertips, you can channel more energy and resources into generating content that resonates with the majority while also carrying others along. Now, that is how you make your audience stick with you for the long haul and ride with your brand till the wheels fall off. With the right strategy, it won’t be long before you start getting more sales from referrals, and you know what that means for your business — more referrals, more business visibility, and a digital footprint.
But that’s not all; We have got more website traffic generation ideas and tips up our sleeves!
4. Marketing Stategy
In addition to all we have shared with you, you should also aim and strive to be different — be unique and stand out! Consider leveraging direct mails —they can boost response rate by up 50% when combined with the right marketing strategies. Employ landing pages with proper CTAs (Call To Action) and irresistible offers, partner with complementary businesses within and outside your industry, and remember to create an omnichannel marketing strategy — it works like magic!
Compared to single-channel marketing channels, a thoughtful Omni-channel marketing strategy can increase customer retention by up to 90%, according to Omnisend. Another tip you should consider adding to your checklist of to-do for increasing your website visibility and reaching a wider audience in your niche is SEO.
How to Increase Traffic to Your Business Using the Best SEO Strategy?
It is almost impossible to discuss why every business need needs a website and how to drive traffic to the website without talking about SEO. What is SEO? Search Engine Optimisation, or SEO as it is popularly known, is a technical way of saying “make your website visible.” So, when you look up any brand or word on Google, you get flooded with mountains of results. Right? However, some results still make it to the first page; then there are those that make it to the top of the first page of Search Engine Results Pages (SERPS).
The question is, how come some websites are sitting pretty on the first page and gaining greater visibility while others are buried under heaps of other pages — are search engines biased, or did they get there by preference? What are they doing differently?
Understanding SEO and the Role of Useful Contents in Website Traffic Generation
The answer is No! Search engines are not biased, and yes, websites rank on the first pages of SERPs because they are doing something right, and that’s SEO. There is such a thing as useful content in digital marketing, and it is targeted at giving websites and blogs with useful content in their niche preference over those with stuffed keywords in their articles and posts. So, how do SEO strategies attract customers to your website?
SEO favors useful and informational content when showcasing website content. When prospective clients enter certain keywords into search engines, they will be directed to websites with the best results that match what they’re looking for. If you invest in serving quality content like articles, pictures, and videos, the chances are that they will land on your website. If your website makes it to the first page on search engine result pages, it means that several millions of internet users are just a search away from finding you, and you know what that means for your business. More visitors to your websites, and if your content is well presented and your website is user-friendly, you shouldn’t have challenges increasing your conversions and increasing sales via your website.
Boost your local Gold Coast SEO with Comet Digital and soar to great height in rankings.
We are rounding off
Now more than ever, more and more business owners are beginning to understand the impact and benefits of websites for running businesses. To gain online visibility and increasing sales and profit, you should invest in getting a website today. Take advantage of all we have shared with you and turn your business into a money printing machine while also strengthening your online presence.
For more on all thing website design gold coast and how to launch your business into the digital workls, get in touch with Comet Digital today. We’d love to hear from you.