A 5-Step Guide to Better Business Marketing on LinkedIn
When the thought of marketing your brand or new business idea through social media pops up, popular options are Facebook, Instagram, and Twitter. However, there’s also one social media tool you need to pay more attention to, LinkedIn.
While the aforementioned social media platforms score big in monthly average usage, LinkedIn comes out on top when effective lead generation is considered. LinkedIn Marketing generates over 200% more leads than Facebook and Twitter, making it a must-have tool for your business marketing strategy.
So, the big question is How do you take full advantage of LinkedIn and its 774 million users worldwide? What are steps you need to take to boost business leads, conversion, revenue, and awareness? Read on as we guide you through marketing on LinkedIn.
To get you started, let’s have a quick look at what LinkedIn marketing has to offer.
A Quick Look at LinkedIn Marketing
Created in 2003, LinkedIn was designed to help business-minded individuals build networks and share ideas with other members of their field. This is what sets LinkedIn apart.
Unlike other media platforms, LinkedIn was created for you to connect with other business professionals and potential partners and clients.
In essence, LinkedIn marketing builds relationships with potential clients and business partners. It also improves brand awareness, generates new leads, increases revenue and conversions, and drives traffic to your website.
Now that we’re clear on just how big a deal marketing on LinkedIn is, let’s get down to business and talk about how you can make the most of LinkedIn Marketing.
Getting Started on LinkedIn Marketing
You see, a LinkedIn business page is just as important as your brand website. So, we start our guide by highlighting the steps you should follow to set up a LinkedIn business page. All you need is your company name and email address.
- Click on the ‘Work’ icon on the top right corner of the LinkedIn homepage
- Click on “Create a company page” and choose your business type from the list of options
- Proceed to fill out the details of your company, page, and profile
- Verify that you’re allowed to operate a LinkedIn account for your business
- Click on “Create page” to complete the process
After successfully creating your account, it’s time to work on marketing your business to the LinkedIn world. The next part of our guide highlights, in easy-to-follow steps, the ways you can market your business on LinkedIn.
5 Tips for Better Marketing on LinkedIn
1. Use High-Quality Content
Regardless of the form or approach of your business marketing, one aspect remains vital – content creation. And do you know what the tricks to a high-quality content post are? We’ll show you.
Firstly, your content shouldn’t just discuss but also show your readers how to solve the business problem in question and achieve better results. Also, your posts should be driven towards establishing your brand as the thought leader in that field.
It’s a social media platform, so why not take advantage of the tool that helps your post reach a vast and diverse audience? But this doesn’t mean you should use a hashtag for about anything. You need proper hashtag research to know how well your posts will be received.
For example, if your post is centered on #BusinessMarketing, you first search this hashtag to see how many people are talking about the topic and how diverse the audience is.
When you target the large hashtag audience to help boost your brand awareness, be sure to also tap into the less popular demographic. This will help your posts reach a more unique audience who aren’t well-known, but still offer a wide range of brand reach.
3. Be Creative with Your Content Posts
Creating unique content for your readers is the bread and butter of LinkedIn Marketing. However, ensuring your posts stay alive in the readers’ minds can be a daunting task. That’s why you must be flexible with your posts.
And by flexible, we refer to the ability to switch between long and short pots. While the long posts capture the readers’ attention, brief content posts deliver that extra punch needed to generate conversions.
This flexibility keeps your readers on their toes while preventing your page from falling into the sad hands of monotony.
4. Update Your Page And Marketing Strategy Regularly
Still, on the topic of preventing your brand from becoming ‘boring’, be sure to keep your page updated from time to time. The contents of your LinkedIn business page must be up to date with those of your other brand social platforms and your website.
Keeping your page updated will help maintain an active presence because the only thing worse than not having a LinkedIn business page is having an inactive LinkedIn business page. Images, videos, active bios, current profile pictures, and regular content uploads – are all ways you can keep your brand page active.
Also, do well to update yourself with the latest business trends. Know what your target audience is after and work towards being the first to provide these services to them. Avoid hard sells and adopt a trend-based tactic to generate lead conversions.
5. Be Consistent
Ah yes, the holy grail of all business marketing especially LinkedIn Marketing – Consistency. As a newbie to the game, you need to be aware that you’re entering a competitive marketing field, and several brands have unique LinkedIn marketing strategies. So, how do you make yourself a formidable competitor?
When you’ve adopted a LinkedIn marketing strategy that works for you, the next step is to adopt a schedule and stick to it. You can decide to post once a day or once a week and decide on what type or length of content to post on specific days and times.
When you discover the most productive days or the timeframes with the most leads generated, adopt them into your schedule, build around them consistently. And watch your business soar as you unlock the key to marketing on LinkedIn.
Conclusion: Linkedin Marketing is Worth it
Studies have shown that 64% of brand websites visits originate from leads generated by LinkedIn. This metric alone is enough to highlight the importance of high-quality marketing on LinkedIn.