Google Ads are a powerful tool that should be a component of most online marketing strategies. Using them can lead to an increase in traffic, leads, and most importantly revenue. However, advertising through Google is a paid method of bringing in traffic as opposed to organic. The benefit of this is that results are quick and Google is transparent with campaign data. Here’s a list of reasons to be using Google Ads or engaging a Google Ads Agency if you aren’t convinced yet.
1. Faster Turnaround Compared to Organic Campaigns
While SEO and other organic advertising methods lead to high quality traffic, they take longer to get the ball rolling. For example, according to a study conducted by Ahrefs, the vast majority of pages that rank in the top 10 on Google take over a year to do so.
Ways of bringing in traffic organically are definitely worth it in the long run, but if you need traffic in the near term, paid campaigns such as Google Ads are going to provide you with much better results. That’s why it’s best to have a healthy mix of both paid and organic traffic. Additionally, those who are familiar with SEO will be glad to know that Google Ads also works by targeting the ideal keywords for your advertisement.
2. Make Use of Remarketing Tactics
Remarketing is a strong tool that makes Google Ads even better. Wouldn’t you want to be able to single out users who actually visited your website and give them a little push in the right direction? You can also take advantage of suppression lists, ensuring that you aren’t targeting those who have already converted.
3. Transparent and Consistent Performance Metrics
Part of the reason behind the explosion in popularity of digital advertising is the ease of tracking performance. With traditional advertising options that don’t exist online (think of newspapers or billboards), it can be difficult to measure how successful the advertisement is.
Businesses have a right to know where it makes sense to spend their money. With marketing channels such as Google Ads, it’s easy to figure out what’s working and what isn’t. That way, you can make an educated decision on which advertisements are worth spending money on.
4. Gain More Insight Using Google Analytics
In the most basic sense, Google Analytics will help you figure out who visits your website and what exactly they did on it. The data collected in Google Analytics is found by utilizing Google advertising cookies.
Some popular advertising features that can be found on Google Analytics include:
- Tracking demographic and interest data
- Splitting your audience into segments based on that data
- Creating remarketing audiences based on a number of data points and specific behaviors
5. Use Google Ads to Stay Relevant vs Your Competitors
Even if your competitors haven’t focused on SEO efforts as much as they should, if they show up above you for an important search result, you’re in trouble. Therefore, you need to pay attention to how your competitors are taking advantage of paid advertising.