10 Simple Strategies to Increase Your LinkedIn Presence
LinkedIn is the most popular professional network with over 301 million users and yet many businesses and professionals still do not use it to their advantage. Grow your network, increase visibility, and get more leads.
Building Your Professional Profile and Presence on LinkedIn
LinkedIn is an excellent resource for building your professional profile and positioning yourself as an authority in your field. To reap the full benefits of LinkedIn, you must first understand how it works.
These are the top 10 strategies you can use to increase your LinkedIn presence.
1. Add Visuals to LinkedIn Posts
LinkedIn is not just a place to share your resume and contact information. It’s also a space for you to create an online portfolio of your work, engage with other professionals, find jobs, and more. With the introduction of visual content, it’s easier than ever to share what your business and brand is all about.
What should visuals on LinkedIn include?
Visuals on LinkedIn posts should be consistent with your brand colours, fonts, and voice. Some of these visuals can include:
- Photos of your team at work
- Photos in collaboration with other businesses
- Slideshows and videos that showcase your brand and act as an informative touch point for the business community.
2. Keep LinkedIn Content Simple
Writing for LinkedIn is one of the most challenging tasks. But it’s also one of the most important because it can help you connect with your target audience and increase your visibility. For example, an article on how to write for LinkedIn could begin by providing tips on how to create compelling headlines for your posts. Professional writers might offer advice about writing benefits-driven content or stories that capture emotions, while executives might provide tips on reaching out to key influencers within the business community.
Your LinkedIn content should not be too long. LinkedIn is not about long paragraphs. The best copy will be concise and easy to read. Keep it simple and to-the-point.
3. Link-Building to Content
Link building is a great way to increase your LinkedIn presence. LinkedIn’s internal search engine allows you to actively search and share your content. You should link to as many external resources, including to your website as you can that have relevance to your post and target business audience. This will help increase the visibility of your site, drive new traffic to it, and boost LinkedIn’s presence.
Example of Linking Content on LinkedIn
For example, let’s say you own a Pet Food company. If you have a page or post on your website that talks about nutritional values of one of your products with ingredients sourced from local farmers there are a few steps you can take to link appropriately, keeping in mind that the target audience on LinkedIn is the professional community. Your approach could include:
- Writing a caption about the benefits of your pet food to animal health
- Tag your “local suppliers”
- Add hash tags
- Link to your website content
In addition to increasing visibility of your website and engagement with your brand, linking to content will increase overall brand growth.
4. Participate in Discussion
LinkedIn is all about interactivity with others. LinkedIn is a social network. Make use of its social side. Participate in the discussions on this platform. You can ask questions, answer them, and engage in many types of conversations. You will create more value for yourself and your business if you are more involved with others.
5. Personal branding
If you are looking to build your personal brand, LinkedIn is an excellent place to do so. You can showcase the various skills that you have and try to make a name for yourself. To successfully brand yourself, people should be able to describe you in one word or know who you are.
Share who you are! The person behind the business! When it comes to the business community, they want to see the face behind a brand to build trust and connection.
Don’t miss the opportunity to comment on other people’s posts. Do this as often as you can. Commenting on other posts is a great way build connections, make yourself a thought leader and get noticed.
Have a balanced approach and ensure your tone is aligned to the discussion. For example, if one of your connections is sharing news of a promotion, your tone will be positive and include terms like, ‘well done’ and ‘congratulations’. However, if a business is sharing a post about some study insights, comment on what you have learnt. And share any posts that you think will add value to your connections to maintain your active presence.
Your insights and opinions on different topics are welcome when it comes to LinkedIn. This will allow you to build your authority in your niche. When you have authority in your niche, you have trust. Trust increases the likelihood of people connecting with you and your brand, which in turn can support business growth.
8. Highlight Keywords
To determine which keywords LinkedIn should be using, it is a good idea to do keyword research. Hiring a social media marketing agency like Comet Digital will help you to build out a keyword roadmap to optimise your professional profile or business page so it gets found by the right people! Next, make sure to use these keywords in all your messages. But ensure keywords are relevant and withing context. Don’t put them in content for the sake of putting it in there otherwise it wont read well and you will decrease engagement.
Appropriately placing keyword on LinkedIn will also allow search engines to index your posts so other people can find your content.
9. Use a professional email address
It will surprise you how many LinkedIn profiles have a free email address. Free email addresses are not professional and don’t show that you care about your business. Make sure you have a professional email address for your LinkedIn profile.
If you have a website this email address should align to your domain.
10. Create an engaging headline
Your LinkedIn headline is one of the first things potential employers and businesses see when they visit your profile. Your headline should be concise and intriguing so that it will pique their interest. The headline on your LinkedIn profile should resonate with the audience you are targeting. Potential employers and candidate on LinkedIn should have a strong understanding of what you do to help them choose the best candidate for their company.
Get Started on Increasing Your LinkedIn Presence
You need to know the right strategies to increase your LinkedIn presence. These ten strategies have been proven successful by many experts. Use them to support your LinkedIn marketing strategy!
Comet Digital is a local Gold Coast digital agency that specialises in producing results-driven marketing. We offer conversions that are based on real-world experiences and are tracked to ensure each client reaches their marketing milestones. Contact our team for support with your social media advertising and marketing strategy today.
You may also be interested in learning the 5 step guide to business marketing on LinkedIn.